A mock-up of how the project's YouTube channel looks as of June 2022, celebrating its two year anniversary.
The Goal:
To encourage Beetlejuice and Broadway fans alike to watch and support the fan-made, virtual, unauthorized parody production of BEETLEJUICE: The Musical through a series of engaging still graphics, videos, and motion graphics posted to Instagram, Facebook, YouTube, and TikTok.
Each edit and design features key elements from the fan project to maintain a consistent look across various platforms.
The first teaser trailer for the project, released on June 28, 2022.
The Result:
The main project (uploaded on June 29, 2020) has seen a consistent growth in viewer count, and the YouTube channel continues to gain subscribers and momentum.
As of October 6, 2022, the main project sits at 303, 649 views and has caught the attention and praise of the show's original Broadway cast, creative team, and producers
The official logo for the project.
Note: I do not claim ownership of the "Beetlejuice: The Musical" logo.
All rights are reserved to the logo's respective owners.
YouTube thumbnail designed to celebrate two years since its initial release.
Promotional poster released in 2020.
Official DVD cover art.
2022 April Fool's Day post.
Exclusive thumbnail released in October 2020 to celebrate Halloween.
The project's updated poster, which won an award for best movie poster design at the New Jersey Film Awards in July of 2022.
The end credits sequence for the project.
"SPOOKTOBER"
ANNOUNCEMENT:
This post was made on September 30, 2020 to reveal the exclusive Halloween-themed logo for the project and announce a month's worth of festivities on social media, which we called "Spooktober."
The idea was to mimic, but not copy, the Halloween fun that fans enjoyed during October of 2019 when BEETLEJUICE: The Musical ran at the Winter Garden Theater.
DVD GIVEAWAY:
To celebrate the two year anniversary of BEETLEJUICE: The Online Musical, we held a private contest in a Facebook group called "Netherlings United: Fans of Beetlejuice The Musical."
The initial goal of the giveaway was to celebrate the project's two year anniversary, but also bring attention to the fact that it has gained traction among certain film festivals.
The winner of the giveaway was announced in a brief, engaging video, which formatted for social media.
The official film festival trailer, created in 2021 to promote the remastered version of BEETLEJUICE: The Online Musical.
Vinyl record mock-up.
The official post for the Netherling DVD Giveaway.
