The Goal:
To encourage profile visitors to purchase tickets to Pantophobia Haunted Attraction by posting a series of still graphics, videos, and motion graphics that share a consistent look and story specific to the 2023 season across all platforms leading up to the attraction's opening.
Promo video released on Instagram to promote the ticket sales for the attraction.
The Result:
During the attraction's opening weekend for the 2023 season, customers felt more engaged with this year's overall story upon arrival and were already familiar with the event's main character, Cyrus Grain. We also introduced a brand new character, Carvey Grain, to the overall storyline.
Some posts had more engagement than others. The posts that were shared, liked, and commented on more frequently were the ones that featured the attraction's logo, website, and call to action on them.
As of November 4, 2023, Pantophobia Haunted Attraction closed out the season with almost every night sold out.
Official key art for the event's newest attraction.
The "teaser" graphic, announcing dates.
Official Carvey Grain announcement.
Custom graphic to promote Friday the 13th.
Instagram thumbnail.
Promotional graphic featuring ab
The 2023 event map.
Promotional postcard.
Printed media listing the prices.
Facebook cover.
Printed media promoting merchandise.
Instagram story ad promoting the seasonal merchandise.
Official announcement for Cyrus Grain's return.